Product Marketing Manager - Power Industry

Position: Product Marketing Manager – Power & Industry Components Portfolio - NAM

Typical Reporting Line: PGHV NAM HUB Power & Industry Components - Marketing & Sales Manager

Position Description: This role is responsible to define, plan and ensure implementation of the local product marketing strategies for the Hitachi Power Grids Power & Industry Components portfolio for the North American market, to meet the business objectives and in line with the global product strategy. 

Main Accountabilities:

1. Strategic alignment Responsible for creating and implementing the regional product marketing growth plan in accordance with the product group strategy.  Creates, plans, and ensures implementation of the local go-to-market product marketing strategy including definition and communication of product value proposition in accordance with the global product marketing strategy.

2. Targets Defines key targets (e.g. volume, prices, portfolio mix) and ensures these are achieved for the market segment(s) and each of the product lines. Ensures detailed business/sales plans are in place with regular follow up. Drives the growth of the top line in each target industry segment.

3. Business Intelligence:  Identifying all existing and new strategic segments and business opportunities based on analysis, regionally defining strategy plans for each, and coordinating with the relevant teams. Continuously monitoring and analyzing competitors moves regionally. Tracking and analyzing Competitor’s behavior in all areas: Sourcing, footprints, Pricing Strategy, Portfolio, Market share & positioning, etc.  Identify white space and develop plan with the global team to eliminate them.  Identify Homologation needs of products or production units in the Hub and define execution plan with the global team.

4. Marketing activities:  Support execution of the regional Marketing Plan with active leadership in industry events and roadshows.   Lead implementation of product launches and customer centric marketing initiatives.  Contribution should bring medium-long term results as he/she will support the sales teams with business development activities during pre-tender stage, through conceptual discussion aimed at understanding specifications and norms, influencing technical specifications via positioning and value creation, demonstrating technical leadership, contributing to the strategic marketing understanding and decision-making process.  Develop and coordinate specific marketing campaigns. This includes working with Product Management and Sales organization and with Marketing to ensure strong execution of outbound marketing messaging.

5. Sales Overseas sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team. 

6. Customer relationship : In line with the sales team strategy manages and develops appropriate relationships with customers and key accounts. Serves as escalation point for questions and issues and collects customer feedback and input.

7. Risk Identifies and manages risk relating to contract agreements and prices across segments.

8. Reporting Uses standard reporting tools to accurately identify future opportunities and measure progress by segment.

9. Competitiveness: Guide and recommends pricing Strategies and Transfer price for responsible product lines.  Develop & communicate to global product team, a clear understanding of market price trends and corelate it with competitor movement, new technology penetration & macro-economic factors.

10. People leadership and development

Ensures (with HR Manager support) that the area of responsibility is properly organized, staffed, skilled and directed. Coaches, motivates, and develops direct and indirect subordinates within HR policies. Drives and ensures know-how sharing and cross-collaboration.

Competencies:

Sales Competencies:

Sales Contract & Risk Management

Sales Market & Business Intelligence

Sales Processes and Tools

Sales Customer Relations

Sales Drive

Sales Network

Sales Techniques

Sales Applied Technical Knowledge

Leadership Competencies:

Results Orientation

Teamwork and Collaboration

People Development

Personal Leadership

Change Leadership

(empty)