Field Marketing Specialist – North America

Main Accountabilities:

• Proactively manage the day-to-day tactics and execution of marketing activities across all channels and platforms under the guidance of the Field Marketing Director
• Manage events, trade shows and strategic marketing and sales integration alongside the North America Field Marketing Manager including:
• Integrate and build events into larger digital campaigns, Social Media, and event follow-through using detailed promotional planning
• Track and drive marketing leads through the sales process and report status/results regularly
• Monitor and analyze marketing program effectiveness and performance regularly
• Collect, maintain, and communicate “regional intelligence”.
• Coordinate marketing activities with Sales leadership, Product Marketing, Digital Marketing, Demand Generation and Communications
• Organize and manage event marketing assets

Knowledge, Skills, Experience:

• Bachelor’s Degree (business, marketing, communications, etc.) or 1-3 years of professional work experience in marketing or a related field
• Show proactive management of detailed projects with multiple teams
• Experience in B2B marketing
• Knowledge and of accout-based marketing practices
• Knowledge of utilities/ energy/mining/transport industries
• Marketing campaign development experience (1+ years)
• Event management experience
• Salesforce or CRM equivalent advanced knowledge
• Inbound and outbound marketing tactics
• Lead gen and content marketing knowledge
• Exceptional communication and organizational skills
• Experience in social media and digital marketing
• Effective interpersonal skills rapport-building at multiple levels of decision makers
• Demonstrated ability to work effectively and deliver in a complex, fast-paced business environment
• Well-developed organising and time management skills with the ability to prioritise and manage multiple tasks and projects at any one time
• Demonstrated ability to effectively learn and accurately apply knowledge in a timely fashion
• Ability to travel – 20%

****For Colorado Only****

56,400.00 - 71,500.00 - USD Annual