Product Marketing Specialist

Product Marketing Specilist

Mission Statement:

Define, plan and ensure implementation of product marketing strategies in assigned area to meet business objectives and in line with global product strategy. Oversee all marketing activities, and support Sales organizations in driving sales and services of respective products.

Main Accountabilities:

1. Strategy

Creates commercial and technical proposal inline with HUB strategy and available slot of the factory to market demand teams, including plans and ensures implementation of the local go-to–market product marketing strategy including definition and communication of product value propositions and product positioning in accordance with the global product marketing strategy.

2. Targets

Establishes product marketing targets and budgets. Ensures their achievement through regular oversight, and definition and implementation of improvement plans as needed.

3. Business Plans

Develops and implements annual marketing plan in conjunction with relevant Business Units/Product Groups. Prepares business plans focused on business development for a defined market.

4. Analysis

Coordinates market analyses demand Sales team members and defines appropriate forecasts and plans. Evaluates and shares customer research, market conditions and competitor data.

5. Sales

Oversees sales execution for assigned products by coordinating the preparation of relevant materials and guidance to Sales team(s).

Qualification

• Obtained relevant education qualification, i.e., Degree in Engineering
• Proven work experience in marketing and sales with at least 35 years relevant work experience, with background in quotation preparation including costing and pricing experience with capability & capacity alignment with operations, engg, supply chain
• Hands on experience in sales and an ability to deliver excellent customer experiences
• Knowledge and exposure in Sales Force.Com and MS Office
• Understand of sales performance metrics
• Business acumen with problem-solving attitude and leadership skill
• Excellent communication & interpersonal skills both verbal and written, negotiation skill, influencing skills
• Having working experiences in transformer and power quality solutions is specially considered: AR comment working experiences in transformer and power products including