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Master Thesis – Customer Segmentation & Value Proposition (f/m/d)

The opportunity

Are you interested in combining academic research with real-world business impact? Would you like to work on a strategic topic with direct business impact and apply academic research to real customer and market challenges? You would gain exposure to Product Management, Sales, Marketing, and Service and contribute to real business decisions. Join our Product Management & Marketing team and develop a customer segmentation framework to enable more targeted service offerings and commercial growth. The duration is 6 months.


How you'll make an impact

  • Develop a behavior- and needs-based customer segmentation framework
  • Analyze customer, market, and installed base data to identify key profiles and needs
  • Combine academic research with stakeholder interviews and business insights
  • Develop differentiated value propositions for identified customer segments
  • Translate insights into recommendations for Product Management, Sales, Marketing, and Pricing
  • Present findings and recommendations to senior management

Your bachground

  • Currently enrolled in a master’s program in management, technology, economics, engineering, marketing, or related field
  • Strong analytical and problem-solving skills
  • Interest in customer segmentation, product management, and commercial strategy
  • Comfortable working with data and conducting stakeholder interviews
  • Proactive, structured, and collaborative
  • Excellent English; German is a plus

More about us


We are a technology-driven company with a strong focus on innovation, continuous improvement, and sustainable manufacturing. We offer flexible working conditions, dedicated mentorship, and a supportive, inclusive environment where you can grow personally and professionally – empowering you to thrive while balancing life and work.

Lieu Zurich, Zurich, Switzerland
Type d'emploi Full time
Work Arrangement Hybrid
De l'expérience Internship
Fonction du poste Intern
Contrat Intern (Fixed Term) (Trainee)
Date de publication 2026-11-13
Numéro de réference R0151721

À propos d’Hitachi Énergie

Chef de file mondial dans le secteur des technologies, Hitachi Énergie a à cœur de promouvoir un avenir énergétique durable pour tous. Nous proposons à nos clients dans les secteurs des services publics, de l’industrie et de l’infrastructure nos solutions et services novateurs sur l’ensemble de la chaîne de valeur. En collaboration avec nos clients et nos partenaires, nous sommes les pionniers des technologies et nous permettons la transformation numérique nécessaire pour accélérer la transition énergétique vers un avenir carboneutre. 

Nous employons plus de 40 000 personnes dans 90 pays qui, chaque jour, travaillent avec un réel sens du but et mettent à profit la diversité de leurs parcours pour remettre en question le statu quo. Nous vous invitons à postuler dès aujourd’hui et à faire partie d’une équipe mondiale qui apprécie une simple vérité : Diversité + Collaboration = Grande Innovation.