Hitachi becomes a partner of FC Bayern Women
Press Release | Munich, Germany | 12.02.2026 | 2 min read
from left to right: Pascal Daleiden, Country Managing Director DACH | Hitachi Energy, Bianca Rech, Director FC Bayern Women | FC Bayern, Andreas Schierenbeck, CEO | Hitachi Energy, Jan-Christian Dreesen, CEO | FC Bayern, Maxine Ghavi, Region Head Europe | Hitachi Energy, Rouven Kasper, Chief Marketing & Sales Officer | FC Bayern
Hitachi Energy and FC Bayern Women are launching a new partnership. The global technology leader in electrification is now a sponsor of FC Bayern Women. In the second half of the season, the Hitachi brand will feature on the sleeve of the team’s jerseys in the UEFA Women’s Champions League and the Women’s DFB Pokal. The partnership is agreed for a five-year term.
FC Bayern Women have long embodied sporting excellence, continuous development, and growing international relevance, while promoting values that help shape a better society. Hitachi Energy is deploying innovative power transmission technologies worldwide, critical for the secure supply of abundant and affordable electricity that supports economic growth and improves quality of life and opportunities for all. Both share the ambition to shape the future.
The partnership reaches its first sporting milestone in early April, when FC Bayern Women will play the second leg of the UEFA Women’s Champions League quarter-final at the Allianz Arena, marking the team’s third appearance at the iconic stadium this season.
Progress is driven by teams that unite performance, discipline, and strong values - FC Bayern Women embody these principles. This partnership reflects our shared commitment to inspiring society, where both sport and electricity enhance quality of life for all.
This partnership also shines a light on the technologies that keep electricity secure and reliable, quietly powering progress every day and only truly noticed when the lights go out.
The collaboration with Hitachi Energy takes our women's sponsorship to a new level, and we are very happy to have gained this international technology leader and long-established company as a partner. The long-term agreement is both an important milestone and recognition for our FC Bayern Women's team.
Like FC Bayern, Hitachi Energy stands for reliability, success and a commitment to social responsibility. Under the motto ‘shape the future’, we want to actively shape the future. Our women footballers are role models for entire generations, and we want to use this charisma to create positive momentum.
We are delighted about this new partnership with Hitachi Energy, which will help us to drive forward our development in women's soccer. A partnership like this generates energy – in the truest sense of the word. Our team brings power to the pitch, and together we will create powerful momentum– and the fact that this partnership also focuses on societal issues is further proof of its sustainable foundation.
FC Bayern Women have been among Europe’s top teams for years, winning three German championships in the past four seasons and competing regularly in the UEFA Women’s Champions League.
In addition to the jersey branding on the sleeve, the partnership includes joint communication, storytelling and matchday activations.
With this engagement, Hitachi Energy underscores its commitment to not only contribute to powering the electricity era, but to also support the broader transformation reshaping society.
About Hitachi Energy
Hitachi Energy is a global technology leader in electrification, powering a sustainable energy future with innovative power grid technologies with digital at the core. Over three billion people depend on our technologies to power their daily lives. With over a century in pioneering mission-critical technologies like high-voltage, transformers, automation, and power electronics, we are addressing the most urgent energy challenge of our time – balancing soaring electricity demand, while decarbonizing the power system. With an unparalleled installed base in over 140 countries, we co-create and build long-term partnerships across the utility, industry, transportation, data centers, and infrastructure sectors. Headquartered in Switzerland, we employ over 50,000 people in 60 countries and generate revenues of around $16 billion USD.
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About Hitachi, Ltd.
Through its Social Innovation Business (SIB) that brings together IT, OT (Operational Technology) and products, Hitachi contributes to a harmonized society where the environment, wellbeing, and economic growth are in balance. Hitachi operates globally in four sectors – Digital Systems & Services, Energy, Mobility, and Connective Industries – and the Strategic SIB Business Unit for new growth businesses. With Lumada at its core, Hitachi generates value from integrating data, technology and domain knowledge to solve customer and social challenges. Revenues for FY2024 (ended March 31, 2025) totaled 9,783.3 billion yen, with 618 consolidated subsidiaries and approximately 280,000 employees worldwide. Visit us at https://www.hitachi.com.
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