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Master Thesis – Customer Segmentation & Value Proposition (f/m/d)

The opportunity

Are you interested in combining academic research with real-world business impact? Would you like to work on a strategic topic with direct business impact and apply academic research to real customer and market challenges? You would gain exposure to Product Management, Sales, Marketing, and Service and contribute to real business decisions. Join our Product Management & Marketing team and develop a customer segmentation framework to enable more targeted service offerings and commercial growth. The duration is 6 months.


How you'll make an impact

  • Develop a behavior- and needs-based customer segmentation framework
  • Analyze customer, market, and installed base data to identify key profiles and needs
  • Combine academic research with stakeholder interviews and business insights
  • Develop differentiated value propositions for identified customer segments
  • Translate insights into recommendations for Product Management, Sales, Marketing, and Pricing
  • Present findings and recommendations to senior management

Your bachground

  • Currently enrolled in a master’s program in management, technology, economics, engineering, marketing, or related field
  • Strong analytical and problem-solving skills
  • Interest in customer segmentation, product management, and commercial strategy
  • Comfortable working with data and conducting stakeholder interviews
  • Proactive, structured, and collaborative
  • Excellent English; German is a plus

More about us


We are a technology-driven company with a strong focus on innovation, continuous improvement, and sustainable manufacturing. We offer flexible working conditions, dedicated mentorship, and a supportive, inclusive environment where you can grow personally and professionally – empowering you to thrive while balancing life and work.

Sede Zurich, Zurich, Switzerland
Tipo di lavoro Full time
Modalità di lavoro Hybrid
Esperienza Internship
Funzione lavorativa Intern
Contratto Intern (Fixed Term) (Trainee)
Data di pubblicazione 2026-11-13
Numero di riferimento R0151721

Hitachi Energy

Hitachi Energy è leader globale nell’elettrificazione e alimenta l’era dell’elettricità per soddisfare le esigenze energetiche di oggi e dei prossimi 25 anni. Come società del Gruppo Hitachi dedicata al business dell’energia, forniamo tecnologie pionieristiche e mission-critical per alimentare la vita quotidiana di oltre tre miliardi di persone.

Con oltre un secolo di innovazione, stiamo affrontando la sfida energetica più urgente del nostro tempo: guidare l’evoluzione del sistema energetico mondiale per garantire energia abbondante, sicura, accessibile e sostenibile per la generazione di oggi e per quelle che verranno.

Con una base installata senza pari in oltre 140 Paesi, siamo il partner dell’ecosistema di rete nei settori utility, industriale, data center e trasporti. Con sede in Svizzera, impieghiamo oltre 56.000 persone in 60 Paesi e generiamo ricavi per circa 20 miliardi di dollari USA.