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Press Release Raleigh, North Carolina, United States 09-02-2021

4 min read

Hitachi ABB Power Grids opens new Customer Experience Center in Raleigh, North Carolina

State-of-the-art facility enables visitors to explore the company’s technology and solutions portfolio through rich virtual and in-person interactions

Raleigh, North Carolina, 9 February, 2021 –
Hitachi ABB Power Grids today announced the inauguration of its new Customer Experience Center (“the Center”) at the company’s North American headquarters in Raleigh, NC. Located in a state-of-the-art facility on the Centennial Campus of North Carolina State University, the Center gives Hitachi ABB Power Grids a powerful new way to collaborate with customers, partners, and other stakeholders on strategies to facilitate the shift toward electricity as the backbone of the entire energy system. 

Built using an advanced digital platform, the Center provides visitors, both in-person and virtual, with a 3D, interactive immersion in Hitachi ABB Power Grids’ portfolio of technologies and solutions for power utilities, renewables, data centers, transportation, and other asset-intensive industries. The Center will also support both virtual and in-person guided tours and collaboration sessions for customers, partners, and select guests.

The Center offers 3D, interactive demonstrations across the full breadth of the company’s products, solutions, and services, including power and distribution transformers, high voltage products and services, power automation and distribution, and grid integration systems and solutions to help our customers make their operations stronger, smarter and more sustainable.

Some of the featured products and solutions showcased in the Center include the Grid-eMotion Fleet solution for large-scale EV charging of smart public and commercial transport; the TXpert Ecosystem for digitalization of transformers; PASS M00 – Wind, an industry-first high-voltage hybrid switchgear for offshore wind applications; and the recently announced Lumada Asset Performance Management (APM), Enterprise Asset Management (EAM) and Field Service Management (FSM) solutions, designed to enable asset-intensive industries to turn data into actionable insights. 

“The COVID-19 pandemic has changed the way we operate and engage with customers. This new Customer Experience Center provides us with a perfect opportunity to better demonstrate the value of our products and solutions to our customers in a whole new digital way. I am very proud to invite everyone to experience our new Center as a testament to our commitment to powering good for a sustainable energy future, with pioneering and digital technologies,” said Anthony Allard, Head of North America, Hitachi ABB Power Grids. “I encourage everyone to tour the center virtually and register for future visits or face-to-face collaboration when it’s safe to do so.”

Beyond exploring the company’s product and solutions portfolio, the Center also offers deep dives into the rich history of innovation of both ABB and Hitachi as well as the company’s manufacturing footprint in North America (including virtual tours of some of our factories). It also highlights customer success stories to help visitors better understand how Hitachi ABB Power Grids is prepared to solve customers’  most complex energy challenges. With the inclusion of an engineering operator workstation, customers will be able to interact with the latest analytics, operations and asset management software applications that simulate real-life operations.

Hitachi ABB Power Grids chose local Durham, NC company, Neu Concepts to design and build both the physical and virtual centers. Please visit the Center at to explore our solutions, participate in a self-guided virtual tour, or to schedule a conversation and/or guided engagement with your local Hitachi ABB Power Grids representative or one of our subject matter experts.

About Hitachi ABB Power Grids Ltd.

Hitachi ABB Power Grids is a global technology leader with a combined heritage of almost 250 years, employing around 36,000 people in 90 countries. Headquartered in Switzerland, the business serves utility, industry and infrastructure customers across the value chain, and emerging areas like sustainable mobility, smart cities, energy storage and data centers. With a proven track record, global footprint and unparalleled installed base, Hitachi ABB Power Grids balances social, environmental and economic values. It is committed to powering good for a sustainable energy future, with pioneering and digital technologies, as the partner of choice for enabling a stronger, smarter and greener grid.

Hitachi ABB Power Grids’ North American headquarters are in Raleigh, North Carolina.


Kurt Steinert

External Communications Manager

+1 919-917-4094